Competitor evaluations are a process of assessing and analyzing the strengths and weaknesses of a company’s competitors within a particular market or industry. The evaluation may involve gathering information about the competitor’s products, services, marketing strategies, pricing, and customer base. Effective competitor evaluations can help businesses to identify areas of opportunity for growth and improvement, as well as potential threats to their operations. Proper management of competitor evaluations requires access to relevant data and insights, as well as effective tools and methods for analyzing and presenting information to stakeholders. Regular competitor evaluations can help businesses to stay competitive and informed about market trends and shifts.
