Company culture refers to the shared values, beliefs, attitudes, and behaviors that define the character and identity of an organization. It is the sum total of the attitudes, experiences, and relationships that shape the way employees think, feel, and behave in the workplace. A positive company culture is one that supports employee engagement, job satisfaction, and a sense of purpose and fulfillment in their work. Effective management of company culture requires clear communication, a commitment to fostering a positive and inclusive workplace environment, and a willingness to adapt to changing employee needs and expectations. Properly managing company culture can help to attract and retain top talent, support employee well-being and job satisfaction, and support the long-term success of the business.