Wix vs. Google Sites

The Business Blocks

Discover the right website builder for your brand. What platform will give you the freedom to design, create, and market your presence online? Which is more user-friendly for you and your team? Is it Wix or Google Sites?

Wix has been a staple for most web designers since 2006. Eliminating the need for coding, Wix functions as a powerful website builder and a user-friendly Content Management System (CMS).

Google has been known for creating industry-leading services, especially in the marketing field. Incorporated with 300 marketing tools, Google Sites is more than just a common website builder.

Which is better? While both simplify the web design process, each has something unique in store for you. It could be an intranet platform or a host of marketing apps. In reading this short review of the two leading website builders, you can finally decide which one is right for you.

What Is Wix?

Wix is a world-renowned website builder that provides stunning visuals and professional design customization options. It offers many out-of-the-box web tools for kickstarting the launch of your brand. On top of all those features, Wix is free to use and as user-friendly as Facebook.

Just create a Wix account and you can start creating your website free of charge. The Drag-and-drop tool and pop-up hints make it very beginner-friendly. Majority of newbies and professionals in the art and content marketing industry choose it for their:

  • Digital portfolios
  • Small business websites
  • Web stores
  • Blog sites
  • Landing pages
  • Promotion websites

After creating a Wix account, you’ll be redirected to the Wix Builder. This is where you’ll see all the basic widgets. These include the Layers Panel, Background Design, Snap to Object, and Template Editor. Wix offers more than 800 themes that you can use to create your own.

Since 2006, it has won the trust of designers around the world. Today, over 3.8 million active users have paid for a Wix domain and subscription. Every passing month, the number of signup keeps growing as well. What makes people come back for Wix’s web services?

Here are some of its top features so that you can get an overview.

  • Built-in logo builder
  • Animation, scroll effects, and video backgrounds
  • Beautiful gallery layouts and over 150 fonts
  • Instant mobile viewing optimization
  • High-quality social media thumbnail
  • Wix Bookings
  • ADI Control
  • Seamless chatbot site integration

What Is Google Sites?

Google Sites is a do-it-yourself cloud website builder with drag-and-drop functions, marketing tools, and collaboration options.

Its user interface is very straightforward. Even without testing and drafting, you can master the use of its design tools. With Google Sites, you can create the following projects and more.

  • School websites
  • Intranets
  • Extranets
  • Digital portfolios
  • Event projects
  • Communication channels
  • Forums
  • Newsfeeds
  • Research projects
  • Business websites
  • Blogs

Google Sites is fast and it offers unlimited storage and bandwidth. What it lacks in design options, it compensates with its versatility and numerous marketing tools.

Educational institutions around the Globe have used Google Sites to launch their school websites. Included in the list are Michigan State University and Sheffield Business School.

It is that website builder that can also function as a private network and collaboration platform. You can think of this feature as Github. Github enables various users to work on a project. On this website, all resources can be shared with users with privileges.

On Google Site, project managers can centralize all resource materials, including guidelines, tutorials, and media. They can remove or modify editing privileges within the Google Workspace network. Web tools, like Vogsy and Alerts, allow other users to view the project plan and the modifications in real-time.

Site’s other helpful features are listed down below:

  • Free 300 online marketing tools
  • Google and Hubspot tools integration
  • Logo Creator
  • Google My Business automatic integration
  • Zero wait time for indexing
  • Live Collaborate Editing
  • Customizable sections
  • WYSIWYG Drag and Drop

Similarities between the Two Platforms

Wix has marketed itself as an easy-to-use feature-laden website builder. Wix allows users to create and design their websites with ease. The same can be said of Google Sites.

However, they also have differences and unique features, which will be tackled in the next section. This section is for the similarities between Wix and Google Sites.

  • Both are low-code digital platforms. If you use Wix or Sites, you don’t need any programming skills to add tags, text, and objects to your web pages.
  • These two website builders are content management systems. They come with intuitive control panels. The WYSIWYG editor and ADI control allow you to create your website by just dragging visuals and dropping files.
  • For layouts, Wix and Sites enable seamless embedding for any type of image or video. You can either pick and drag your preferred background or embed the URL of the media you fancy.
  • With Google’s Designer or Wix’s Editor, adding elements, changing fonts, and structuring your site will be like editing your Facebook page.
  • On their platforms, you will see a dashboard. This is where you can adjust major website settings. Here, you can schedule events/posts and choose who can view or edit your site.
  • The collection of widgets that comes with both services streamlines the web design process. Whether you’re adding an analytics tool, calendar, tech support, or chatbox, widgets can help you create functional and responsive web pages. Apps like this make it easy to add new sections.

What Makes One Better than the Other

SEO and Ads Integration

Have you noticed that almost all rank one web pages in SERP for marketing categories and keywords related to internet marketing are from HubSpot? Hubspot is an American company that develops and provides software products for sales, customer service, and inbound marketing.

How is this relevant to your brand? HubSpot is a well-established customer of Google, and it has a long-standing strategic partnership with the search engine giant. Not only does it provide various marketing tools for Google users, but HubSpot also bolsters SEO for Site website owners.

In the Google platform, there is actually a gap between G Suite and Google Ads. You can generate leads with the latter and communicate with leads using the former. However, these two never connect.

You can overcome that gap by utilizing Google Ads with Hubspot. Within your Google Site, you can build ad campaigns and meet the criteria for ranking. In addition, the many Hubspot tools such as SSL Checker and Website Grader provide valuable insights for your content marketing strategy.

An effective SEO strategy involves several things, including keyword research, link building, and keyword implementation. However, it’s pointless to have an SEO strategy if no one can find your content online.

On the one hand, Wix is often considered one of the worst CMS for SEO. This is because Wix websites are built on a closed platform, which means that the code is not accessible to search engines. This limits your ability to optimize your website for search engine traffic.

Furthermore, Wix websites are not indexed by Google. This means that they will not show up in SERP’s top page. This is a major disadvantage for any business trying to get found online.


In terms of Add-ons, the Wix editor has integrated the Wix App Market, which contains more than 250 add-ons that can be added to your website. From improving social media accessibility to providing buttons for product sales, Wix’s versatility can step-up your affiliate blog, eCommerce store, or branding website.

In contrast, Google Sites can’t add or integrate any third-party apps to your website. You can always use Google and Hubspot’s marketing and collaboration tools, but you’re only limited to that.

Design Options

Wix can unlock your creative side. As of today, Wix offers more or less 800 templates. These templates are grouped into five categories, which are: Store, Creative, Business & Services, Community, and Blog). All of them have their handy-dandy subcategories within.

For the thousands of website builders today, uniqueness is vital. The feature that lets users customize the color, font size, and style, of the templates, increases the percentage of standing out in the vast digital world.

Unlike Wix, Google Sites doesn’t have more than a thousand templates to choose from. In fact, it only offers six templates. Having said that, Wix has the upper hand in terms of creating a personalized website.

Storage Limit

On the other hand, Google Sites is also an exemplary website builder. Google Sites is easy to use and has minimalistic designs.

Since it is Google, you can expect that you would have a massive storage limit. Google Sites offers unlimited storage. This is essential when creating a website for an organization or enterprise.

Wix’s free version only offers 15 GB storage limit.


Google Sites and Wix are two different types of website builders. Google Sites is a free product offered by Google, while Wix is a subscription-based service. Both have their pros and cons, and it can be difficult to decide which one is the best for you.

Google Sites subscription starts at $0 per month, and your site gets unlimited storage and bandwidth. If you upgrade to the Business Standard plan that costs $9.40, you can give editing privileges to 150 people. If you opt for the Business Plus plan costing $18 per month, you can onboard up to 500 people to your website.

Wix pricing starts at $5 per month for a basic website. You can also choose to pay $10 per month for the Combo plan, which includes a free domain name and access to advanced features like SEO tools and unlimited storage.

If you need even more features or want to create a more complex website, you can upgrade to the Unlimited plan for $25 per month. This plan gives you complete creative control over your website and includes everything from the Combo plan, plus unlimited bandwidth and a VIP customer service hotline.


Today, the top website builders aren’t just ordinary content management platforms. They offer more functions, features, and options for businesses across different industries. The best website builder is the CMS that offers effective web services for improving online presence and streamlining development processes.

You now know the pros and cons of Wix and Google Sites. Both platforms have their similarities and differences, but ultimately it comes down to what you need your website to do. If you need an eye-catching website that doesn’t require a lot of customization, Wix is a good option. If you need more flexibility and want to be able to integrate Google Apps and other marketing tools, Google Sites is a better option.

Google Sites and Wix are two do-it-yourself website builders. They are both very user-friendly and have a wide variety of templates to choose from. They also both offer free plans, as well as paid plans.

The main difference between Google Sites and Wix is that Google Sites is more geared towards businesses, whereas Wix is more geared towards individuals. Wix also has more features than Google Sites, such as an app store and eCommerce capabilities. However, Google Sites is more affordable than Wix.