Incentives and bonuses are rewards or benefits offered by businesses to motivate and incentivize their employees or sales teams to achieve specific goals or targets. Incentives and bonuses can be financial or non-financial, and can include cash bonuses, commission-based incentives, gift cards, vacations, or other perks. These rewards are often used to drive sales performance, increase productivity, and promote employee engagement and loyalty. Effective incentive and bonus programs should be clear, fair, and aligned with the business’s overall goals and values. They can also help create a positive work culture and improve morale within the organization.
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