Google Analytics is a web analytics service provided by Google that allows businesses and website owners to track and analyze website traffic and user behavior. The service provides a range of metrics, such as the number of visitors, their geographic location, the pages they visited, and the amount of time they spent on the site. It also includes features for setting and tracking conversion goals, measuring the effectiveness of marketing campaigns, and identifying areas for website improvement. Effective use of Google Analytics requires a clear understanding of the business’s marketing objectives and website goals, as well as a commitment to ongoing data analysis and optimization. Properly managing Google Analytics can help to improve website performance and user experience, drive traffic and leads, and support the long-term success of the business.
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