Picking and fulfillment refer to the process of preparing and delivering products or orders to customers. Picking involves selecting the necessary items or products from inventory to fulfill a specific order. This can involve manual or automated processes, such as barcode scanning or order picking robots. Fulfillment involves packaging, labeling, and shipping the order to the customer. Effective picking and fulfillment processes are essential for ensuring that customers receive their orders accurately, efficiently, and on time. Advanced technology and automation can help streamline the picking and fulfillment process, reducing errors and improving overall efficiency. By optimizing picking and fulfillment, businesses can improve customer satisfaction, increase sales, and build customer loyalty.