Upselling and downselling are sales techniques used by businesses to increase their revenue by encouraging customers to purchase additional products or services. Upselling involves offering customers a higher-priced or more advanced version of the product or service they are interested in, while downselling involves offering a lower-priced or more basic version of the product or service. These techniques are used to increase the total transaction value and help customers get the most out of their purchase. When executed effectively, upselling and downselling can lead to increased customer satisfaction and loyalty. However, it is important to use these techniques ethically and transparently to avoid any negative impact on the customer relationship.
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