Keyword research is a process of identifying and analyzing the keywords and phrases that are most relevant to a particular topic or industry, and using that information to optimize content for search engine optimization (SEO) purposes. Effective keyword research involves identifying the search terms that are most commonly used by the target audience, as well as assessing the level of competition for those keywords. This information can then be used to inform content creation and optimization strategies, including the use of keywords in titles, headings, and body text, and the development of targeted content that meets the needs and interests of the target audience. Properly conducting keyword research can help to improve website traffic, search engine rankings, and overall online visibility for a business.
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