Inbound sales refers to a sales strategy that focuses on attracting and engaging prospects through various marketing channels such as content marketing, social media, SEO, and other digital marketing techniques. The goal of inbound sales is to convert prospects into customers by providing them with relevant and valuable information that addresses their needs and challenges. This approach involves building a relationship with the prospect, educating them about the product or service, and guiding them through the buying process. Inbound sales is a customer-centric approach that puts the customer’s needs first and aims to provide them with a positive buying experience.
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