Active funnels refer to the process of creating and managing a series of marketing and sales steps that guide potential customers towards making a purchase. An active funnel is designed to optimize each step of the customer journey and improve conversion rates at every stage. This can include tactics such as lead generation, lead nurturing, lead scoring, and automated marketing campaigns. Active funnels are often managed through marketing automation software, which allows businesses to track and analyze customer behavior, personalize messaging, and optimize their sales process. By using an active funnel approach, businesses can improve their lead-to-customer conversion rates and maximize revenue potential.
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