Studies indicate that the average user spends nearly 2 hours scrolling through their smartphones each day. Presently, mobile apps account for over 80% of mobile media consumption time, while website browsing comprises only around 11% of this time. This shift towards mobile apps presents businesses with countless opportunities, as the smartphone user base continues to expand.
To develop feature-rich and visually appealing business applications, organizations are increasingly turning to mobile application development services companies in Delhi. Fuel your organization’s growth by embracing the assistance of a mobile application.
1 Strengthen Customer Relationships
According to a report by Forbes, 76% of consumers express a preference for shopping on their phones, with mobile apps being the preferred choice over websites for most smartphone users. Customers now demand instant access to businesses without the wait of a slow-loading website. A custom mobile app proves to be an effective solution for delivering information and services promptly, thereby keeping customers engaged. To achieve this, it is recommended to target ads towards smartphone users seeking products and services similar to yours.
2. Boost Brand Awareness
Today, having a mobile app for your business is comparable to having a captivating poster or billboard. A well-constructed and creatively designed app can differentiate your brand from the competition and enhance its value.
Additionally, an app can contribute to the advancement and promotion of your business by expanding brand recognition, particularly among the younger demographic. Today’s youth consistently download apps and games on their mobile devices, making it a prime medium to engage with them.
With effective app marketing, there is a possibility for your app to feature prominently on popular download platforms such as the Google Play Store. The more exposure your app receives, the greater the boost to your brand’s awareness. You also have the opportunity to captivate your target audience, enticing them with the services you offer. Mobile apps are still underutilized by many businesses, thus increasing the likelihood of gaining prominence in the market.
3. Reaching Customers Far and Wide
Geofencing, beacon, and other geo-location technologies have revolutionized location-based marketing, enabling marketers to engage customers contextually. Moreover, expanding your customer base is now easier than ever, as you no longer need to search blindly. App analytics will guide you in finding your target users.
By having a mobile app presence, you can stay in constant communication with users on the go. A mobile presence ensures that your store is always accessible to your audience, right at their fingertips. However, you can reach customers in other ways, for example, through the new online fax technology. You should see the page with an application that completely replaces a landline fax. With the fax app, you can send and receive faxes, allowing you to reach business clients and achieve business growth.
4. Building An On-Demand Marketplace
Considering the popularity of apps like Uber, Grubhub, and Lyft, building an on-demand marketplace seems like a promising business idea. Not only do such apps capture customers’ interest, but they can also serve as potential investments for small businesses. Rather than launching a distinct new line, businesses can extend their operations by developing a strong online presence and an on-demand marketplace. This enables business expansion solely through mobile app development, making it simple and easy.
5. Access Your Business 24/7
Mobile apps provide customers with round-the-clock access to products and services, unlike traditional stores. They offer targeted messages and information, making access more convenient than websites. Additionally, some apps can be used offline. With 24/7 access, customers can get answers to their questions at any time without having to consult a service representative.
6. Maximize Productivity
Tracking production can be a major hassle, consuming valuable hours. However, mobile applications offer the best solution for real-time tracking. By consolidating information, checklists, records, documents, and data into a customized mobile app, you can save significant resources. On the other hand, businesses often invest considerable time in documentation, leaving less room for high-value tasks. But with a mobile app, you can boost employee communication, leading to maximum productivity and minimal cost and time consumption.
7. Direct Marketing Channel
Mobile apps are not merely applications; they serve as effective direct marketing tools. But how do they achieve this? By offering a range of services in the palm of your hand, including user accounts, general information, messengers, booking forms, a news feed, prices, and more, mobile apps make it easy to provide clients with all the necessary information through timely notifications. Moreover, mobile app marketing simplifies the process compared to other channels, allowing marketers to quickly share relevant information, promote their products/services, and notify clients and prospects about upcoming sales or special events using push notifications.
8. Data Security
Nowadays, customers heavily rely on online banking, and who can blame them? After all, what’s better than conveniently performing transactions without the need to visit a bank? However, despite the convenience, some individuals remain cautious about using random sites due to the increase in deceptive activities. Consequently, customers are more likely to place their trust in a mobile app where all their data is securely stored on their devices, making the process not only faster but also more secure. Moreover, modern mobile apps also offer an additional layer of protection and privacy through biometric authentication functionality.
9. Creating Loyal Users
Your mobile website can garner organic traffic, which may seem like a demanding task that requires continuous involvement and significant time. However, an app does not rely on chance traffic. Users intentionally download and install it, and if it proves useful, it will attract consistent attention and foster loyal customers. A remarkable user experience sets a mobile app apart from other digital strategies. It provides a native experience with accessibility anywhere, anytime.
10. Added Revenue
Lastly, a business can also experience financial gains by leveraging an app. Apart from the aforementioned advantages that can boost your profits, you can also generate direct income through an app. The most fundamental approach is through revenue generated from downloads. You can offer various versions of your app, whether paid or free. Even the free version can generate revenue. However, by providing additional benefits in the paid version, you can expect substantial earnings. Furthermore, you can incorporate advertisements in your app, for which you will receive payment.
Summarizing
Small businesses have unlocked a realm of possibilities through mobile apps, and most forward-thinking companies embrace them to propel their business forward. However, developing a mobile app can be challenging. Yet, partnering with a top-tier app development company can make it a breeze. Creating a robust mobile app will boost sales, enhance productivity, and ensure ongoing customer engagement. Be sure to design an app that includes all the features your consumers find valuable, not just those necessary for business growth.